Sugarhill Brighton has launched a plus-size capsule collection offering 50 of its best-selling styles. Available on short order, the Sugarhill Curve range includes the brand’s vibrant signature knitwear, brightly printed sweatshirts and slogan tees in up to size 22.
Previously, the British womenswear brand only produced its colourful collection in UK sizes 8 – 18. Now buyers can select some of its garments in larger sizes for the SS22 season while it plans to expand its Curve range further for AW22 to incorporate over 70 per cent of its line-up.
Standout designs for SS22 include its 100 per cent organic cotton Maggie tees and Noah sweatshirts, which come in an array of eye-catching colourways and prints.
Sugarhill Brighton says its move into plus-size fashion is part of its ongoing commitment to create a sustainable business that is equally focused on planet, people and profit. The brand donates 10 per cent of the profits from every sale to its #WearAndCare charity partners including Rainbow Trust, Plan International UK, Rainforest Trust and SEA LIFE Trust. Since 2017, the label has donated over £135k to charitable causes as well as planting over 50,000 trees inpartnership with Ecologi.