SunsTruck targets sun-seekers with on-the-road retail

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Launching this summer, SunsTruck is a custom-built mobile sunglass outfitter, taking the pop-up retail trend on the road in New York.

Inspired by the food truck scene, SunsTruck was founded by husband and wife duo Shaun and Rachel Moss to offer an alternative mobile retail experience, targeting a youthful market at sunny spots across the five boroughs of NYC.

It will deliver a carefully selected range of unique brands from across the world, such as Illesteva, WildFox, Mink Pink, Proof, Le Spec as well as a hand picked selection of vintage frames and an eponymous SunsTruck collection of sustainably-sourced bamboo frames.

Environmentally and ethically-aware, the truck runs on completely self-sustained power and also donates a percentage of proceeds to a different charitable organisation each day.

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