Following a successful trial, Spring Fair is set to officially launch Curated Meetings at its February show, offering private face-to-face meetings for buyers and brands away from the show floor.
Buyers will be able to pre-schedule 15-minute meetings with their chosen brands, which will take place in a private lounge with complimentary food and drink. Organisers say the initiative “supercharges the sourcing experience,” allowing buyers to speak to suppliers directly to view products and place orders.
Curated Meetings was trialled at September’s Autumn Fair, with over 300 meetings taking place during the show. For Spring Fair, the Curated Meetings team has doubled and the programme now includes brands across all sectors including home, gift, lifestyle, fashion, accessories and jewellery, such as JJ Textile, By Molly and Izzie, F and J Collection, Sass and Belle, Grabo International, Dainty London, Arc de Noa, Soake, Giffi Creations and AK Frames.
Curated Meetings product manager Monica Todd comments: “Mutual matching sets Curated Meetings apart – it’s not networking, it’s not speed-dating; meetings only happen when buyers and brands mutually express interest to explore new business together. Our bespoke platform is made for turning product interest into meaningful face-to-face new business conversations. The brands offer a wide range of product types, aesthetics, and materials. We know from Autumn Fair how well it works and what the tangible benefits are to both buyers and brands. Extensive research from the Autumn Fair trial proved that new business can be done in 15 minutes and, conveniently located in the Midlands’ NEC Birmingham, buyers, and brands from up and down the UK and internationally can now easily access 3-hours of highly curated meetings over two days at Spring Fair.”
To find out more, buyers can attend two webinars taking place this week. Please see the full details are below:
Supercharge your Sourcing Experience Retailers & Buyers Webinar – Thursday, 25 November, 11am GMT
Join this exclusive session with the team behind Curated Meetings at Spring Fair as they give you an in depth look at how the programme works and benefits for Retailers & Buyers. During the session they will cover:
- How to supercharge your sourcing experience with Curated Meetings
- Brand and Buyer Stories
- The VIP Curated Meetings lounge
- Exclusive offers to Retailers & Buyers for taking part
Accelerate New Business with Curated Meetings for Brands Webinar – Thursday, 25 November, 2pm GMT
Join us for this exclusive session with the team behind Curated Meetings at Spring Fair as they give you an in depth look at how the programme works and benefits for Brands & Suppliers. During the session they will cover:
- How to accelerate new business with Curated Meetings
- Buyer and Brand stories
- VIP Curated Meetings lounge
- How to get involved
For further information please visit www.springfair.com/cm