Superga relocates Newburgh Street store to Fouberts Place


Following the success of its original W1 store, Italian footwear brand, Superga, has relocated to a new premise on 20 Fouberts Place.

The new 498sq ft store opened on 1st May, just round the corner from its original Newburgh Street location, staying in the buzzing Carnaby Street neighbourhood.

Double the size of the original store, the new space will embody the brand’s laidback attitude by offering a chill out area furnished with Chesterfield sofas and a touch of Italian Dolce Vita with a red Vespa stationed in store.

The Spring/Summer 2014 Sprezzatura campaign fronted by Suki Waterhouse further decorates the store, while the iconic logo hand-illustrated on a feature wall provides an eye-catching focal point. An industrial look is realised with scaffolding shelving, in-keeping with the brand’s new retail design concept.

The store has launched with the new Spring/ Summer 2014 collection including the Man Repeller per Superga collaboration, which will be launching exclusive to the brand’s UK stores mid May.

Superga, 20 Fouberts Place W1F 7PL