Superga to showcase AW19 Alexa Chung range at next month’s Moda

Superga has announced it will unveil its AW19 Alexa Chung collection at next month’s Moda, which is set to take place on 17 – 19 February at the Birmingham NEC.

Launched in 1911, Italian brand Superga began producing shoes with vulcanised rubber soles – leading to the launch of its Classic Superga 2750 style. The 2750 became established as ‘the people’s shoe of Italy’ and Superga increased its product line with technical sport shoes, rubber rain boots and a growing range of colours and styles.

For AW19, Superga will launch its new collection with Alexa Chung as well as a host of new colours, animal prints, fluoro colourways, sport luxe trainers for women, and corduroy and military styles for men.

Moda delivers a high quality and cost-effective platform for mid-market brands and a commercially viable and convenient buying environment for retailers. The event brings over 1,200 collections together under one roof from brands including Geox, Birkenstock, Fly London, Steptronic, Rieker, Hotter, Bugatti, Lunar, Alpe, Suzie Blue, Gabys, Suzanne Bettley, Tempest Designs and Pineapple Island.

During next month’s edition, Moda’s catwalk shows will inspire and bring to life the season’s latest collections on a variety of body shapes, while its retail-focused content programme will look at how retailers can do more to serve the increasingly affluent ‘Elastic Generation’ demographic, which includes women aged between 53 and 72.

For more information, visit www.moda-uk.co.uk