Sustainability gaining more momentum among increasingly conscious consumers

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Demand for sustainable alternatives from retailers is rising among shoppers, reveals new research from e-commerce fulfilment provider PFS.

Findings in its latest Conscious Commerce 3.0 report, which polled 4,000 people in the UK and US, reveal over half of consumers (61 per cent) now expect sustainable packaging to be used for their online purchases. However, only 54 per cent of retailers currently offer sustainable packaging options free of charge.

Half of the retailers surveyed (50 per cent) also say they have seen a notable increase in customer queries regarding sustainable products compared to 2020.

With the importance of reducing carbon footprint becoming more of a focus for consumers, the pressure is on for retailers to fine-tune their product offer to appeal to the growing demand for sustainable alternatives.

Zach Thomann, chief operating officer at PFS, comments: “Sustainability and eco-friendly options are becoming increasingly important to consumers and retailers need to find smart solutions to appeal to this growing focus. A sustainability negotiation needs to occur between retailer and consumer – if retailers adapt their business model by incorporating paperless options like QR codes as well as taking steps to educating their customer on best practice when it comes to ensuring their purchase journey is sustainable, then businesses are well on their way to appealing to and retaining their customer base.”