Following the success of its in-store partnership with John Lewis, independent lifestyle brand Celtic and Co has opened a pop-up shop in Shrewsbury. The standalone offer is operating over the festive shopping period, offering an edited selection of its sustainable womenswear, menswear and accessories. Customers spending over £50 at the new store will receive a free branded tote bag.
Celtic and Co operates its own standalone retail shop at its Cornwall headquarters. Last year it also opened an in-store space inside John Lewis in Cambridge followed by Peter Jones in London in 2022.
Managing director Zoe Bray comments: “We were offered the opportunity to have a space in Shrewsbury town centre and we jumped at the chance.
“Our shop in Cornwall and retail spaces within John Lewis have performed well this year, and this is an exciting opportunity to expand our high street presence in other parts of the country.
“The pop-up is well positioned next to Turtle Doves, which shares our focus on sustainable materials coupled with local design and manufacturing.”
Founded in 1990 by Nick and Kath Whitworth, Celtic and Co creates premium clothing, footwear, and accessories using natural fibres.