Ted Baker has signed a new global product licensing agreement with the Timex Group. The manufacturer will produce a new range of branded watches “that fully compliment” the fashion and lifestyle label’s apparel and accessory collections.
Timex Group will launch the collections internationally through premium retail partners and its global distributor network in summer 2019. The company already produces watches for numerous brands including Guess and Versace.
Ray Kelvin CBE, founder and chief executive of Ted Baker, comments: “This is an exciting opportunity for Ted Baker to drive accelerated growth in our watch business by leveraging the Timex Group global footprint and infrastructure, in line with our strategy to further develop Ted Baker as a global lifestyle brand.”
Timex Group president and CEO Tobias Reiss Schmidt adds: “We are delighted to bring Timex Groups expertise and long history as an authentic watchmaker to Ted Baker and look forward to producing exciting and innovative timepieces for their consumers.”