The AW14 collection by cool Scandi label Whiite is a riot of bold texture and style

Btq_Jan14-1

Since its launch in 2003, Danish womenswear label Whiite has been creating durable yet stylish clothing for fashion conscious, time poor women.

Design director Frederikke Hviid leads the label’s team in creating signature classic-yet-contemporary styles that combine sophistication and functionality while making a bold fashion statement.

The AW14 collection, which is set to launch this month, draws inspiration from everyday life. It takes into account the many guises a professional woman adopts in a single day and translates them into a wearable wardrobe that will work around the clock.

Oversized woollen coats play on the flirtatious ritual of hiding and revealing while minimalist styling gets a makeover with a warmer feel. Matte and shiny fabrics are juxtaposed together alongside rough and soft surfaces for added texture and depth.

The collection also includes a range of different weaves and jacquards. There is less emphasis on prints, which have been replaced with course weaves, soft silk and textured jacquard, to create a tactile and sensory journey.

With a strong focus on fabrics, standout pieces include the use of fine jacquard with glitter, an extra long hairy knit in viscose as well as stretchy leather and a rough and heavy cotton lace combined with thin silk crepe.

CONTACT: Tel: 0207 487 3070 

E: info@garguz.net Garguz.net