In line with significant investment Clothes Show Live has rebranded as The Clothes Show, unveiling the first of its brand and talent line-up for the 2015 edition along with its new campaign.
As part of the overhaul, The Clothes Show will boast a new and improved layout with fresh, innovative features to enhance and enrich the shopping, catwalk and seminar experiences. The renovated floorplan will see tighter brand adjacencies throughout the show, with over 500 boutique, high-street and designer brands housed within newly curated sections.
Paul’s Boutique, Oasis, South Beach, Love and Glamorous will showcase their AW15 collections to visitors, while Pringle, Mawi, Gushlow & Cole, and Bolongaro Trevor are among the first names to be confirmed for the VIP Designer Outlet.
The Clothes Show’s Boutique Boulevard will house in pop-up stores from the likes of MinkPink, Wolf & Whistle, Playful Promises, Sugarhill Boutique and House of CB, with more to be added to the mix.
The show has also revealed its 2015 campaign, fronted by four female models, all of whom have been scouted at The Clothes Show over the last 10 years by Select Model Management. Styled by The Clothes Show’s creative director of styling Karl Willett, the faces of the new campaign are Sarah-Ann Macklin, 25, Erika Pattison, 23, Hannah Dodd, 19, and Rhiannon Laslett, 15.
A mix of high-street, designer and couture pieces encapsulated the best of British undertones, with pieces by Stella McCartney, Julien Macdonald, Giles, Balmain, Saint Laurent, Dolce & Gabbana, Gianmarco Lorenzi, Burberry and Carvella all featuring in the campaign alongside high-street names such as Topshop, All Saints and River Island.
4-8 December 2015
NEC, Birmingham.