The newly launched Pinterest app on Shopify makes it even easier for retailers to sell their products on the social media platform
Pinterest has collaborated with Shopify to create a new integrated app to help retailers reach new customers. The Pinterest app on Shopify allows merchants to quickly publish shoppable Product Pins using its catalog feed feature. By uploading a catalog feed, shoppers can discover and save your products as well as buy directly from your website.
Retailers can access a whole suite of features using the Pinterest app on Shopify. These include tag installation, catalogue ingestion, automatic daily updating of products and an advert buying interface. Selling products on Pinterest via Shopify is easy to set up and users can reach new customers with or without paying for adverts. To maximise the results of shoppable pins, the app also provides reporting and results tracking. What’s more, a shop tab on the merchant’s Pinterest profile provides an additional way for products to be discovered.
The app creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources. This provides a seamless option for businesses of all sizes.
According to the social media platform, people visit Pinterest with an intent to plan and purchase. The number of Pinners who’ve engaged with shoppable Product Pins has increased 44 per cent year-over-year. Meanwhile, total traffic to retailers has increased by 2.3x year-over-year. Plus, due in part to early beta testing with Shopify, catalog feed uploads increased 144 per cent in the first quarter of 2020.
Jeremy King, SVP of technology at Pinterest, says: “As we make Pinterest more shoppable, Shopify is the perfect partner. It gives merchants access to catalogs, Product Pins and shopping ads so they can get in front of Pinners looking for products. Retailers can take the products on their virtual store shelves to the recommendations Pinners see as they shop. Merchants are adapting to new realities and looking ahead to the future of retail. We’re focused on making our ads and organic features available and impactful to businesses of all sizes.”