The Pantry has opened its third standalone store in the heart of Cambridge offering underwear, lingerie, swimwear, shapewear and accessories alongside a curated edit of British female-founded bridalwear brands.
The new venture is the indie group’s second dual-concept space following the success of its merged underwear and bridalwear store in Saffron Walden.
Shoppers receive free friendly expert bra fittings (also available virtually) alongside a range of carefully selected underwear and lingerie. Brides can also find their dream wedding dress from the store’s line-up, which now includes the retailer’s own recently launched in-house collection.
Founder Eloise Rigby, originally from Cambridge, opened the first The Pantry Underwear in Islington’s Camden Passage in 2016. A concession inside Liberty London quickly followed – closing in 2020 – as well as its first dual-concept shop in Saffron Walden and move of its original store to Islington’s Upper Street last year.
The Pantry Underwear and The Pantry Bridalwear in Cambridge is located in a prime position on the city’s Market Hill among mainstream retailers such as Whistles, Space NK and Sweaty Betty. Core labels on offer include Sloggi, Spanx, Calvin Klein Panache and Triumph through to indie labels like Dora Larsen.
Eloise says her aim is to change people’s perception of shopping for underwear: “There’s a culture in the UK that underwear independents are expensive and inaccessible,” she says. “We offer a friendly experience with highly trained staff and options to suit a variety of budgets. Opening shops among mainstream brands is helping us reach another type of shopper and change people’s perception of buying bras.”
The Pantry Underwear has been named a finalist in three categories in the Boutique Star Awards 2022 for Independent Group of the Year, Social Media Strategy of the Year sponsored by ELISA and Creative CM Independent of the Year. The winners will be announced at The May Fair Hotel on Tuesday 8 November 2022.