Launching early July in London’s West End, The Permanent Pop Up aims to create both exposure and retail opportunities for independent designers.
The boutique, with permanent premises in the heart of Soho, has been uniquely created for independent labels and fashion graduates to showcase their products, with concession space let on a manageable month-by-month retainer.
By growing a community of diverse and largely undiscovered labels, The Permanent Pop Up aims to be the go-to hub for fresh, innovative and inspiring fashion. A breadth of undiscovered fashion will be represented, from ready to wear, to bepsoke and made to order lines with brands already on board including Martina Bohn, McIndoe Design and Kathryn El Sarraff. Brands involved will benefit from the opporunity to sell and promote their collections on premium London retail estate and each month will receive the profits of their sales directly in to their bank accounts.