This all-immersive Copenhagen installation is celebrating Georg Jensen’s 100-year history

Georg Jensen's Copenhagen flagship

Danish home and jewellery brand Georg Jensen is celebrating its roots in silverware with an immersive installation at its flagship store during 3daysofdesign in Copenhagen.

Running from 15-19 June, its Shaped by Silver exhibition is a multi-sensory experience spread across two floors. The all-immersive and interactive installation has been designed with local studio Spacon & X – which also works with Stine Goya – to celebrate the brand’s 100-year history in silver design.

Visitors can expect imposing mirrored walls, interactive screens and a showcase of Georg Jensen’s greatest design icons and latest releases.

“Shaped by Silver honours the craft that lies at the heart of all we do,” says the brand’s creative director Ragnar Hjartarson. “The art of silversmithing and the centuries-old craft behind it have informed our design for decades, leading up to our new collaboration with the great Japanese studio Nendo.”

Georg Jensen Shaped by Silver

Spacon & X architect and partner Malene Hvidt adds: “The installation resulted in an interactive experience that embraces the full embodiment of silver that celebrates Georg Jensen’s long history as well as challenging spatial boundaries that explore the intersection between the physical and the digital.”