Fashion brand Toast is building on its environmental efforts with the launch of a new range of visibly repaired clothing and soft furnishings. The brand has enlisted a team of six ‘repair specialists’ to renew damaged items returned to its shops and warehouse to create its unique Toast Renewed collection.
Each piece is evaluated by a specialist who takes fabric, colour and texture into consideration before carrying out the repair. The collection includes signature Toast workwear repaired with the ancient Japanese technique of sashiko as well as Swiss and woven-darned knitwear, intricately embroidered dresses and quilts mended with patches. Each repair is specific to the item, showcasing the unique handwriting of the repair specialist.
Since 2018, Toast has been championing the art of repair through customer workshops in-store and a free in-store repair service. To date, 3,081 garments have been repaired through the Toast Repair iniative.
Toast Renewed is part of a long-term focus on circularity expanding on its existing initiatives, which also include event-based clothes swap Toast Exchange. The brand is also planning to implement further initiatives across the business from material sourcing and product development to recycling, and product life cycle management.
The Toast Renewed collection is available to buy online here with prices ranging from £90 to £350.