Image: Wyatt & Jack
As the January edition of Top Drawer London came to a successful end, the event’s organisers, Clarion Events, reported an extremely positive response, with initial feedback showing that the new dedicated Fashion & Accessories floor was of particular popularity with both exhibitors and buyers.
Direct feedback from exhibitors of the three-day showcase revealed the “high quality” flow of buyers was constant over all three days of the exhibition, with a significant increase in international buyers. Meanwhile, Clarion Events also reported “excellent” numbers of Fashion & Accessories exhibitors booking on site to show again at the September show
Michelle Prah, Top Drawer Fashion & Accessories director commented: “We wanted to launch fashion of Top Drawer as it’s own entity: to give it its own dedicated platform within the show. The reaction to the new layout and the new features has been overwhelmingly positive, from both exhibitors and buyers. It has been a phenomenal success.”
In addition to the new location and Fashion & Accessories platform, Top Drawer London added an extra ‘style’ element to the exhibition with the introduction of the Fashion & Accessories catwalk show produced by Cult of Fashion. A runway show ran three times a day, offering exhibitors an extra platform to showcase their new designs and collections to buyers.
Many exhibitors chose Top Drawer London this season to launch their brands and new collections, with exhibitor highlights including young designer, Lucy Shearingham, who chose the show to launch her collection of digital printed silk scarfs, while others returned to Top Drawer, such as Milu Me, who presented its second season of loungewear designs, all made in England using limited edition Liberty Art fabrics.
Elsewhere, Popband London showcased a seriously colourful stand with its range of popular hair bands, and British leather accessory company, Zatchels, opted to make Top Drawer London its only UK trade show for the season.
Eco fashion brands were also increasingly prominent, such as Wyatt & Jack, who brought its recycled fabric accessory collection from the Isle of White for the occasion, as well as The Whale Company, who made its show debut with its collection of eco-sustainable shoppers and flip flops.
Finally, Men were well represented, too, with Archer & Peyton launching its collection of premium socks for the discerning modern man and Industrial Jewellery celebrating its 11th season with the launch of its first ever men’s collection.