Top Drawer unveils ‘out of the ordinary’ SS19 campaign

Top Drawer has unveiled its new campaign for its SS19 edition, which highlights the “combination of qualities” that make the popular trade event “out of the ordinary.”  

The new advert series comprises 12 adverts that each focus on one of its key areas, including Fashion, Craft, Home, Play and new menswear section Mr.

Its organisers say Top Drawer’s “expert curation, dedication to new talent and innovation, plus the exceptional quality, originality, breadth and depth of choice right across the lifestyle landscape,” provides retailers with a sourcing destination unlike any other. 

Event director Alejandra Campos comments: “Stores are increasingly challenged to distinguish themselves and provide something special and different. As we continue to push boundaries and define trends, our “out of the ordinary’ message reflects the need to provide something unique.  We continuously evolve and develop Top Drawer, investing in the design and features of the show to help retailers meet this challenge. In doing so we aim to provide a relevant, enjoyable and inspiring experience which is extraordinary on every level.” 

The show’s global edit will bring thousands of new, original and commercially appealing design-led products to Olympia London this 13 – 15 January. Encompassing nine lifestyle sectors and showcasing new talent as well as leading brands, Top Drawer provides unique access to this season’s hottest new products from over 1,500. 

For more information visit and follow @TopDrawerLondon #outoftheordinary