Top Drawer wins strong buyer support with world product launches

International design-led trade show Top Drawer kick-started the 2018 buying season last month with a host of exclusive world product launches.

International and UK buyers sought out the latest product launches across Home, Fashion, Gift and Craft from 1,500 expertly curated design-led brands. These included the newest products from never-seen brands and the very best international labels alongside Britain’s most loved names.

With over 200 labels, the Fashion edit represented the largest curated showcase of fashion accessories and jewellery brands in the UK, offering buyers the chance to shop never-before-seen-brands and loved labels, including names such as Amadoria, Azuni, Cove, Ebarito, Elk Accessories, Estella Bartlett, Last True Angel, Lisa Angel, Mockberg, One Hundred Stars Trading, Ottoman Hands, Rachel Jackson, Sixton London, Vow London and White Leaf.

New brands to the UK including Bermuda Born, Cuques De Ilum, Eduards Accessories, Flo & Vie, Isabel LaMadrid, L’Ellie, Luli Art Bijoux, Monica Maja Richardson, Paca Peca and Rosa Mendez showcased the latest ranges at the Fashion Spy area.

The debut of the Men Only concept area meanwhile was the fashion highlight for exhibitors and visitors alike. Leading men’s fashion brands including Both Barrels, Briston Watches, Double00, Il Bussetto, Junghan Watches, Oliver Spencer and Sipahi and Co showcased their collections at Top Drawer for the very first time.

Following its debut at Top Drawer, Mat Booth from Both Barrels commented: “Both Barrels’ debut at Top Drawer SS18 represented a big step up for our young brand. The event is well attended, well curated and impeccably organised. A great test of market place reaction in real time and golden opportunities to meet like-minded brands, buyers, retailers and connect directly with the outward vision for brand development.”

The show also included the debut of Spotted – the home of new, innovative and commercially appealing, beautifully designed products. Expertly curated by Charlotte Abrahams and spanning all Top Drawer sectors, this is where buyers sought exceptional talent. She explains: “The S/S18 edition of Spotted was a huge success, launching 49 new, design-led brands to the trade. The inaugural Spotted Award went to re-usable water bottle brand Stay Sixty, with Cult Vinegar and Divine Savages scooping the runners up prizes. The fact that it took the judges a long time to choose the winners is testament to the quality and ingenuity of the brands showing in the Spotted zone. These will be the names to watch in 2018.”

Top Drawer will return to Olympia London for the Autumn/Winter edition on 9-11 September 2018 and for Spring/Summer 13-15 January 2019.