Top talks and workshops lined up for Scotland’s Trade Fair Spring edition

With Scotland’s Trade Fair hosting its Spring edition in just two week’s time (24-26 January), it has announced a range of talks and workshops offering buyers top tips on how to improve and increase business.

Taking place in the Seminar Theatre, this year the show has secured the official Google training team, Garage Digital, who will give talks each day on how to reach new customers and how to tell your story online. Their practical advice gives quick and easy hints at improving your online presence. Complementing this will be a few social media seminars on using this essential marketing tool to boost retail business.

A John Lewis visual merchandising manager will be delivering a presentation on merchandising and shop window techniques to help attract customers and improve footfall, while the Giftware Association’s vice chair and  experienced Scottish PR gurus will offer top business tips and advice on creating personality in the retail world. 

Leading coffee experts, Brodies of Edinburgh,  will also be on hand with a Coffee Masterclass on creating that perfect coffee.

Register for free entry: Scotlandstradefairs.co.uk/spring