Traidremade launches summer collaboration with Alex Noble at London pop-up store

Leading fashion charity, Traid, has opened a pop-up at 2 Berwick Street in London’s Soho to launch Traidremade’s new summer collection with iconic British designer Alex Noble.

Open from 22 May to 13 June, the pop-up store will exclusively stock the limited edition fourteen-piece unisex collection, entitled ‘Rights of Massive’. Heavily influenced by 1980s streetwear and music icons including Sade, Neneh Cherry and Willy Cartier, pieces include bleached corduroy bomber jackets, paneled dungarees, tartan trench suits, oversized shirts, box tees and hats. A bespoke treated denim collection and one-off patched and painted sports jumpers will also be available.

All profits from the Rights of Massive collection will go to the Traid-funded project in Bangladesh, providing day care, nutritious food and education for 140 children of garment workers.

In addition the store will be hosting a program of events in the space with practical workshops in repairing denim, darning and an exclusive film screening.

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Address: 2 Berwick Street, London, W1F 0DR
Dates: 22 May – 14 June 2015
Opening hours: Monday to Saturday 11am-7pm, Sunday 11am-6pm