Trouva appoints new Chair as overseas expansion continues

Trouva has appointed former Uber executive Niall Wass as its new chair, as the boutique marketplace expands into three new countries.

Wass joins the company on a part-time basis while remaining partner at international venture capital firm Atomico and on the board of several tech companies.

In his new role, Wass will be working alongside the current leadership team to devise and execute strategies for growth.

The appointment follows the site’s launch in Amsterdam, Madrid and Copenhagen, with three new boutiques joining around 100 Europe-based bricks-and-mortar independents in cities including Berlin and Paris.

Mandeep Singh, CEO and co-founder at Trouva, says: “At a time where the looming prospect of Brexit might be hanging over most UK-founded and based start-ups, it’s business as usual for us – and that means rapid growth. The number of our boutiques that have achieved over £100,000 in sales directly through has almost quadrupled from 11 to 42 in just 12 months, further extending our platform to the most amazing independents, run by great curators with a strong identity.

“As we introduce the best of Copenhagen, Madrid and Amsterdam – uniting everything that’s great about shopping independently on our global platform – we’re looking to drive growth across the entire business, which is why we’re thrilled to bring Niall on board with his vast experience in leading significant business transformation and growth strategies.”

Niall Wass adds: “I have been impressed not only with the rapid growth of the business, but the quality of its service and tech platform which – as well as providing a great user experience – will also help boutiques manage their business and enable international expansion. I look forward to working with the team on a strategy that will enable Trouva to fulfil its ambition to become a major player in the retail and online shopping landscape.”

One of the new boutiques joining the site is Townsfolk in Copenhagen. Owner Jonas Sand Kristensen comments: “Trouva has had a significant impact on our business very quickly. Since joining the platform over two months ago, we’ve already seen a 15 per cent uplift in revenue. For a long time, I’ve wanted to hire another permanent member of staff to grow our in-store team and the incremental sales from Trouva have allowed me to do this. It truly is our window to a wider world, helping us to reach a whole new audience. In the last two weeks alone, we’ve had orders from seven countries including the US, Australia, Switzerland and the UK.”