Update your accessories offer with Scream Pretty’s effortlessly cool jewellery

Named Emerging Brand of the Year 2020 by Retail Jeweller Magazine, Scream Pretty creates on-trend and affordable jewellery with unique designs and curated styles. Its pieces include timeless classics as well as fun of-the-moment styles, with earrings, necklaces and ear cuffs at the heart of the range.

Scream Pretty is the brainchild of sisters Lucy Lee and Jessica Pearce, who launched the brand in 2016 following the success of their gifting range Lily Charmed. Its target market is women who appreciate affordable on-trend jewellery. “It’s an attitude rather than a specific age that defines the Scream Pretty customer,” they explain.

The brand specialises in demi fine jewellery for the curated ear, such as huggies, hoops, studs and cuff. “We don’t use any base metals for any of our earwear – it’s all crafted from recycled sterling silver,” says Lee. “In addition to earrings and cuffs, we’ve also developed a new range of chains and pendants that are perfect for layering as well some knock-out ring styles. Our pricing makes it very affordable for self purchase as well as gifting.”

Key pieces in its latest range includes the new Chain Reaction collection. These super-luxe chain-inspired pieces take the simple link of a chain and give them fashion twist. Standout styles include the Chain Reaction studs, hoops and single cuff, which are all crafted from sterling silver. Meanwhile, there’s a bracelet featuring a clever slider clasp, making it the perfect fit for any size wrist.  

Throughout the pandemic, the brand has worked hard to support its independent stockists. “We’ve tried to do the simple things to help support our customers navigate these challenging trading conditions,” says Pearce. “This includes offering high res images to help create online sales channels and advice on what we have learned when promoting online to help them avoid making the same mistakes. Through the latest lockdown we’ve also offered discounts of up to 10 per cent on our trade orders to help with customers’ cash flow. We’ve been so impressed by our customers’ resilience and we know that they will be ready to bounce-back as soon as they can!”

Wholesale prices are around £10 per piece on average while the minimum order requirement is £200.

CONTACT: Tel: 01753 424 160 E: sales@screampretty.com Screampretty.com Tradescreampretty.com