Update your skills with Small Business Saturday’s free digital workshops

Samantha Borges on Unsplash

Small Business Saturday has unveiled a major programme of free online support to help SMEs navigate the cost of living crisis.  

Business owners across the country are being encouraged to sign up for the campaign’s virtual workshops and one-to-one mentoring, which will form part of Small Business Saturday’s nationwide roadshow.

SMEs will be given access to over 20 free digital workshops throughout November delivered by leading experts along with hundreds of free online coaching spots with business mentors. Those attending at least 10 workshops will also receive a large luxury candle from Scottish candlemaker Jo Macfarlane in time for Christmas.

There will also be opportunities for entrepreneurs to tell their stories and network on Small Business Saturday’s social media channels. A Small Business Happy Hour, featuring giveaways from local businesses, will also be open to all to enter each weekday at noon.

“Small Business Saturday has always been about supporting and celebrating the UK’s fantastic entrepreneurs,” says Michelle Ovens CBE, director of Small Business Saturday UK. “This package of support is intended to give small firms a major boost as they face a barrage of challenges from all angles this winter.”

Small Business Saturday is a non-commercial campaign and encourages consumers to ‘shop local’. Taking place on Saturday 3 December, this year marks its 10-year anniversary in the UK with principal supporter American Express.

“Once again small businesses are facing another challenging year and having to think strategically in order to succeed,” says Chris Sims, BT’s Managing Director for Small and Medium Enterprise. “Earlier this year BT launched a new customer Charter with a commitment to step up free digital skills training for small businesses and working with partners such as Small Business Saturday on initiatives like The Tour is an important route to deliver this.

“It’s a brilliant way for small businesses across the country to gain support in digital skills and grow their capability for the future. We’re delighted to be supporting The Tour again this year.”

Book onto the workshops here or click the links in the schedule below:

DateWorkshop TopicBusiness expert
Mon 31st OctStrengths Psychology & Mind-set hacks for rock-solid confidence when running a small businesswww.cat-williams.com
Tue 1st NovHow to promote your brand for freewww.rheafreemanpr.co.uk
Wed 2nd Nov5 ways to use PR to attract more customers this Christmaswww.prdispatch.com
Thur 3rd NovThe sassy approach to social media in 2023https://girlaboutsocial.co.uk
Fri 4th NovSustainability: what does it mean for my small business?www.small99.co.uk
Mon 7th NovHow to fix your audience growth problem – for GOODhttp://andrewandpete.com/
Tue 8th NovSales made easywww.knowanddo.com
Wed 9th NovPositive action: things you can change today for sustainability!https://www.smallstuff.co.uk
Thur 10th NovCreating videos, Instagram reels and TikTokshttps://www.planetsocialmedia.co.uk 
Fri 11th NovMaximise your sales with online marketplaceshttps://www.bt.com/skillsfortomorrow
Mon 14th NovQuick tips to get you cyber secure with the NCSC!https://www.ncsc.gov.uk 
Tue 15th NovHow to survive & thrive in a recessionwww.michellelestas.com
Wed 16th NovGrow your email list by leveraging the Small Business Saturday Campaignwww.marketingbyminal.com
Thur 17th NovCreate a bold brand Identityhttp://brandlective.com/
Fri 18th NovHow to grow using influencers!www.charlottepink.co.uk
Mon 21st NovCreate a rock solid business plan for 2023http://mindsetup.co.uk/
Tue 22nd NovHow to be more productive with your timewww.lifefriendlybusiness.com
Wed 23rd NovSmash LinkedIn for 2023https://louisebrogan.com
Thur 24th NovBecome a pro at content marketing!https://www.rin-hamburgh.co.uk
Fri 25th NovDesign and launch your own eCommerce websitehttps://www.bt.com/skillsfortomorrow
Mon 28th NovTikTok – The do’s & don’tshttps://ohsosocialmarketing.co.uk
Tue 29th NovHow I grew my business online: Tips & Advice!http://stamptastic.co.uk/
Wed 30th NovHow to kickstart your saleshttp://thirtythreepercent.co.uk/

Mentoring slots can be booked here, where small firms can login or create a profile before clicking on ‘The Tour 2022’ tab.