Virtual fashion tool True Fit to receive $55 million investment

Data-driven fashion personalisation platform True Fit is to receive a new $55 million Series C investment. 

The new funding, which is being led by Georgian Partners with participation from existing investors including Jump Capital,  will further develop the company’s AI data platform as well as advance innovation of its personalised style, fit, and analytics solutions. 

True Fit’s Series C financing comes at a time of hyper growth for the company.  It tripled its commercial growth year-on-year in 2017 – seeing its presence top 200 major global enterprise retail sites – while its network of registered users surpassed 55 million.  

The company says its unique understanding of consumer preferences and garment attributes help retailers to better personalise all touchpoints of the consumer journey – from top-of-funnel search and display, to on-site discovery and inspiration, conversion confidence and return reduction, reengagement with personalised emails, retargeting, chat and voice applications and new in store experiences. 

What’s more, rich analytics and insights from True Fit help retailers and brands make smarter merchandising, marketing, and manufacturing decisions.

“The retail industry is experiencing an exciting and profound shift toward great, personal experiences, and rich, data-driven personalisation is at the core driving the growth,” says CEO William R. Adler. “We are grateful to steward this special data collective on behalf of thousands of brands and the world’s leading retailers, while supporting them with the innovative tools required to successfully compete.”  


Using advanced AI technology, True Fit maps the detailed style, fit, and technical attributes from clothes and shoes to the detailed preferences of millions of individual shoppers. This allows retailers and brands to provide consumers with unparalleled personalisation via software-as-a-service, including personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics. 

For more information about True Fit, visit: