Due to go live on 4th August, new features will run alongside richer content and significantly improved technology that has been designed around the highly regarded Stylesight technology.
Based on robust customer research, the new WGSN.com will combine new technology with creative and commercial content, strategically led by new chief content officer, Carla Buzasi, who joins WGSN from Huffington Post.
“We have listened to our customers and taken advantage of technology and innovation to deliver a truly market-changing product,” commented Steve Newbold, global managing director of WGSN Trends. “The increased global reach and depth of content within the new platform elevates the value and strength of what WGSN can offer, saving our customers time, helping them to collaborate more effectively and giving them even more certainty. Ultimately, it empowers their business to make better decisions and to be more competitive.”
The market-leading trend services are joining as the culmination of £50m two-year WGSN Group investment programme.