Who’s Next and Premiere Classe support emerging design with The Future of Fashion Program 2015

Following the phenomenal success of last year’s edition, Who’s Next and Premiere Classe have once again partnered with Not Just A Label for The Future of Fashion Program 2015.

The collaborative program supports emerging talent with the opportunity to showcase their labels and collections on the Paris-based trade shows’ high profile platforms for up to three seasons, for free.

Burgeoning designers have applied in Ready-to-Wear, Accessory and new-for-2015 Urban Wear categories for the chance to be one of 30 to win a free stand during the SS16 trade shows this September, alongside mentoring and various PR and marketing services provided by all participating project partners. Five designers in each category will then be selected to showcase again, for free, in January 2016, where one winner will be chosen across every category. The three winning designers will showcase again in September 2016 and enjoy prime coverage on Not Just a Label’s dedicated editorial section.

Last year’s edition saw all the finalists acquire over ten new stockists and grow their brands as a result of their participation in Europe’s biggest fashion and accessory trade shows.

The next edition of Who’s Next and Premiere Classe trade shows will take place from Friday 4 – Monday 7 September 2015 at the Parc des Expositions, Porte de Versailles, Paris, in Halls 1, 2 and 3.