Why Christophe Duchamp’s Swiss-made luxury watches are truly timeless

The wristwatch has been – and always will be – an alluring accessory. As well as providing the function of telling the time, the right timepiece can instantly elevate any outfit – just like shoes or a handbag.

The rich and famous love luxury watches. Taylor Swift wore one around her neck as a choker (a custom- made Lorraine Schwartz, no less) to February’s Grammys, cleverly referencing her Midnights album. Rihanna did it before her at Paris Fashion Week. Then, at last year’s half-time Super Bowl performance, she wore a red diamond-encrusted wristwatch to coordinate with her Loewes boilersuit.

For us mere mortals, such luxury is a difficult trend to follow. But there’s one watchmaker who’s been gaining our attention.

Priced at a fraction of the cost, Christophe Duchamp’s Swiss-made timepieces boast similar quality as those produced by luxury high-end brands. Its designs, divided into five collections for women and nine for men, are carefully manufactured in Mendrisio, Switzerland – motherland to some of the most renowned watchmakers in the world.

George Bale, a horology expert with over 15 years’ industry experience, first launched the UK-based brand in 2021 “to put luxury Swiss timepieces on the wrists of those who can’t afford a Rolex.” He says: “A Duchamp watch epitomises luxury. Our designs draw inspiration from horology greats like AP, Patek Philippe and Rolex.”

In just three years, his brand has garnered a loyal following, securing partnerships with QPR, Hibernian and Swansea football clubs as well as Ospreys rugby. It also sponsors a team of Lamborghini GT racing cars, an around-the-world yacht team and is the official timekeeper at the Prince of Wales Trophy Polo final.

Now it has its sights set on cornering the global affordable luxury watch market having taken on distributors in Europe, South Africa and Australia.

But George isn’t just focused on world domination: “We use renewable or low carbon energy when crafting our timepieces while our packaging is also recyclable,” he says. “Next year we plan to share profits with three global charities to help clean up our oceans, save endangered animals and fund medics for war zones.”

Affordable, high-end watches from a UK brand that considers the planet? It’s about time.

Retail prices range from £1,450 to £2,995. Boutique magazine readers can access an exclusive 80 per
cent discount on the RRP price until the end of June 2024 using code: BOUTIQUE80. Find out more via christopheduchamp.com