Wolford launches Update Your Legs photo contest

Austrian brand Wolford has launched Update Your Legs, a digital storytelling project designed to celebrate women’s sensuality.

The leading hosiery and intimates brand invited four writers – Nadiolinda, Alessandra Airò, Eliselle and Daniela Farnese – to contribute short stories interpreting female form and sensuality that will become the core of a free e-book that can be downloaded from the Wolford Facebook page.

Wolford is also looking for women across the globe to contribute to the project throughout October and November by uploading a picture fitting the theme of ‘female legs’ to its Facebook page with the hashtag #UpdateYourLegs. The top four entries will be published alongside the stories in the e-book. Winners will also be flown to an as-yet-unamed European capital to take part in the exclusive Wolford Award event in December.

Company.wolford.com/updateyourlegs