WtR launches wholesale for SS16 at Pure

Luxury womenswear brand WtR draws inspiration from the contrast between structure and spontaneity, fusing form and function to create versatile pieces with purpose for real women.

Standing for “wear the robe”, the contemporary brand embraces conceptual construction, premium materials and a focus on quality. Effortless  pieces are designed for powerful women with discerning and sophisticated tastes.

The brand made its first foray in wholesale when it launched its SS16 collection  at Pure London in early August- the first time it was made available to buyers. CEO Antonio Marsocci is responsible for the brand’s growth into the UK market as a wholesale business following its success at its Notting Hill Store.

Marscocci commented: “Having transformed a floor of our amazing flagship store in Westbourne Grove into an in-house showroom and opened a corporate head office to support the brand’s wholesale endeavours, we were thrilled to launch our wholesale business in UK with SS16 at Pure.”

WS £75-£245; T: 020 7637 7166; E: wholesale@wtrlondon.com