Little Mistress, titleholder of Young Fashion Brand of the Year, will debut its first ever TV advertising campaign on 16th June.
The 30 second advert, entitled Be the Party, aims to offer viewers an insight into the stylish, playful world of Little Mistress and will be screened during primetime slots on channels including ITV and E4.
An all-star team saw fashion commentator Caryn Franklin work on the advert’s content together with fashion and TV producer Jane Galpin, while celebrity make-up artist Arianne Poole was on hand to create the look in conjunction with stylist and blogger Electra Formosa.
Little Mistress chief executive, Mark Ashton, said: “Since the brand launched in 2010, Little Mistress has gone from strength to strength. Releasing a TV campaign was the next natural step for the brand and we hope that this fantastic creative will present Little Mistress to an as-yet-untapped audience of fashion conscious consumers who are looking for something both stylish and affordable during this key occasionwear season.”
The TV campaign coincides with the launch of the brand’s collaborative collection with LOOK magazine. The final edit of the advert even features two of the exclusive LOOK styles.