Returning to Olympia this 16-18 July, Pure London is set to showcase a myriad of Greek brands including Access Fashion, Haris Cotton and Sandy Tzatzou. Many of these beautiful labels will be joining the Pure London line-up for the first time, giving visitors an insight into the glamour of Mediterranean style. Here are some key brands to look out for when you’re on the show floor…
Womenswear label Haris Cotton is inspired by nature and defined by airy styles crafted from natural fabrics. A colour palette of lapis blues, beach sand, emerald, lime and coral reef capture the essence of Greece with timeless designs and flowing silhouettes that offer a modern and simplistic aesthetic.
Meanwhile, Sandy Tzatzou designs an elegant and feminine collection of ready-to-wear pieces that harmoniously blend vintage inspirations with modern designs. Exquisite textures and colourful and often printed fabrics combine in a joyful parade of femininity and style.
Much-loved label Access Fashion return to Pure London for another season with a range that encapsulates the laid back yet luxury style of the Greek islands. Expect luxurious occasionwear combined with effortless essentials.
Contemporary one-of-a-kind jewellery brand Christina Brampti is inspired by applied arts and science curiosity. With a thoughtful balance of tension and volume, the eponymous designer re-contextualizes jewellery into original arrangements and geometric shapes with modern silhouettes.
Georgia Charal Art Jewellery
Georgia Charal Art Jewellery, meanwhile, will showcase its intriguing and versatile sophisticated pieces crafted from fine metals to elevate everyday style. The collection explores the relationship between fine art and Greek heritage to create simple, chic and stunning jewellery.
Mara Made In Greece
Buyers will also be able to see handmade jewellery collection Mara Made In Greece, which is designed by former costume designer, fashion stylist and journalist Mara Milonopoulou. The collection celebrates individuality and femininity and draws inspiration from Greek mythology and the beauty of the Greek landscape.
Finally, Alexander Tsoukala also makes her debut this season with a collection that uses pleated materials to create completely unique, architectural, three-dimensional, and light reflecting pieces.
Boasting one of the biggest womenswear line-ups on the UK trade show calendar, Pure London offers three days of buying, education, networking and inspiration for indie retailers. This summer’s event will see the introduction of its new POP destination, serving up a diverse selection of streetwear, alternative fashion, gender neutral collections, vintage labels, festival outfits and tech-infused fashion. The show’s jam-packed schedule will also include catwalk shows, trend forecasts and presentations from trend partner Promostyl, expert talks and new sustainability initiatives.