Three leading fashion agencies are teaming up in the capital this season for a multi-brand showroom collaboration.
Double H Agency, Auburn Collective UK, and Overlay Agency are joining forces to present buyers with an edit of more than 20 international brands. Hosted at Double H’s permanent showroom space in Islington, the shared showcase – which follows a successful trial last season, is running now until Saturday 9 August.
The line-up brings together womenswear, menswear, footwear and accessories under one roof for discerning independent retailers. Collections on offer include womenswear lines from Saint James, Eden Park and Ambitious Shoes via Double H Agency; Flower Mountain, Halo, Anerkjendt and new-to-the-UK brand Kings of Indigo denim from Overlay Agency; as well as My Essential Wardrobe, Karen By Simonsen, Wushu Ruyi, Helen Moore England, Hultquist jewellery and Kintobe bags from Auburn Collective UK.
Buyers are invited to browse across the ranges during their visit, with agents suggesting additional labels from across the group when relevant “in a really relaxed, no-pressure way,” says Double H Agency’s Marc Querol.
He adds: “The idea is to make things easier and more enjoyable for buyers, and to create a super-friendly, welcoming environment where we all support each other. One of the things we’re loving is that retailers can explore brands across all three agencies. It’s all about working together and creating a nice atmosphere. So far, it’s been going really well – everyone seems happy, which is the most important thing for us.”
Showing at Double H Agency, 137-139 Essex Road, London, N1 2SN until Saturday 9 August. Contact E: marc@doublehagency.com, tanya@auburncollective.co.uk and justinseamarks@overlayagency.com for an appointment.