Indie retail advocate Holly & Co is asking shoppers to send a love letter to their favourite small business ahead of this year’s Valentine’s Day. Its #LoveLettersToSmallBusinesses campaign in partnership with Royal Mail has been designed to “celebrate and uplift the incredible independents that make our world brighter.”
Retailers can take part by downloading a free Love Letters Kit (link here) and spreading the word among shoppers. The free downloads have been designed by Western Sketch and include a printable letter template, social media and email assets, plus campaign artwork to add to parcels. Customers can also send nominations to founder Holly Tucker via her Instagram page (@hollytucker link here) and she’ll send out some goodies to her favourites.
“We all know how much kind words mean to a founder — they remind us that we’re on the right track and give us a much-needed boost on tough days,” she says. “A few heartfelt words can inspire, encourage and remind other small businesses just how valued they are. Let’s spread the love and celebrate the incredible independents that make our world brighter!”