How TradeGala’s partnership with the UK Government is helping fashion brands expand into new international markets

Fashion businesses that have their sights set on global expansion can take advantage of the latest initiative from leading UK-based B2B fashion marketplace TradeGala. The company has partnered with the Department for International Trade (DIT) – an arm of the UK government that helps businesses export and grow into global markets – for its exciting E-Exporting Programme.

TradeGala joins an elite group of global marketplaces already taking part in the programme, which has helped thousands of UK brands and retailers launch into new international markets.

The E-Exporting Programme will enable TradeGala to expand its reach into new international markets, giving its brands greater visibility to buyers around the globe. The company will also be running a recruitment drive to onboard more UK brands that want to expand internationally. This will also mean that its marketplace offers a bigger choice of brands for UK buyers and their boutiques. To launch the partnership, DIT and TradeGala will hold a joint webinar on 29 June 2021 (visit for updates).

TradeGala’s joint CEO Mina Melikova says the DIT collaboration is an opportunity to make a positive change for the fashion industry: “2020 was an unprecedented year for UK fashion on all fronts,” she says. “The realities of Brexit have caused confusion among both brands and retailers, and the pandemic has made us all rethink how we need to move forward as an industry. Our collaboration with the DIT has come at the perfect time for TradeGala, helping us to help business owners reach a wider audience than ever before and give a much-needed boost for international trade within the UK fashion industry.”

TradeGala is the brainchild of Kuganeswaran Thangarajah and Mina Melikova who share almost 25 years’ experience in the fashion and wholesale industries. The online marketplace was created to fill a gap in the market for a user-friendly online platform offering a B2C style user experience for B2B fashion companies.

Since its launch in 2019, the site has already helped a number of emerging brands take their first steps into the international wholesale market. Its new partnership with DIT will see it reaching a wider range of fashion businesses and entrepreneurs, helping its brands navigate the network of international trade.

While TradeGala works with well-known fashion brands such as Paradox London and Gatsbylady London, its zero-cost registration and membership plans makes it ideal for emerging brands and entrepreneurs wanting to take their first steps into fashion wholesale and international trade.

Smaller brands can be eased into wholesaling slowly by setting lower minimum orders and offering their available stock alongside their other retail channels. Using simple merchandising techniques that are common in the B2C sector, brands are able to showcase their products before thousands of pre-screened buyers from all over the world.

The company also helps its customers adopt Fast Provisioning, which is appealing to boutique buyers as it enables them to react quickly to new trends and buy only what they need. Its B2B marketplace model is especially geared up for this type of buying and wholesaling as it offers live stock visibility ensuring that products can be delivered in a matter of days.