Irina Shayk named new global face of Anine Bing (and yes, the campaign images are incredible)

ANINE BING x Irina Shayk Classics Collection

To celebrate its 10-year anniversary, LA-born womenswear brand Anine Bing has signed up Irina Shayk to star in two 2022 campaigns. The supermodel features in imagery, shot by fashion photographer Chris Colls, to relaunch the label’s Classics Collection and debut its first Resort range.

Irina Shayk x Anine Bing

Anine Bing’s Classic Collection offers best-selling wardrobe staples designed to transcend seasons. Every piece is intended to mix, match and layer with everything from the brand’s collections, with tailored separates, elevated basics and luxe leather accessories. Meanwhile, making its debut this May, Anine Bing’s first ever Resort Collection includes swimwear and holiday-inspired womenswear.

“It’s been a dream working with Irina,” says founder Anine Bing. “She is effortlessly beautiful, confident, kind and completely embodies the brand. I can’t think of a better person to represent Anine Bing as we celebrate this ten-year milestone.”

Irina Shayk x Anine Bing

Anine Bing launched in Los Angeles in 2012 drawing inspiration from Scandinavian simplicity and American energy. Its collection include everyday essentials and investment pieces for modern women seeking a timeless yet rebellious approach to style.