Klarna’s new app features make online shopping more convenient – even if shoppers don’t use its payment services

Klarna is hoping to make its app indispensable to shoppers following a series of additions to its features. Consumers can now view their full online order history and delivery tracking via its handy dashboard – regardless of whether they’ve used its service to make a purchase.

The new feature works by connecting the app to each shopper’s Gmail or Outlook account, identifying online purchase confirmation emails and imports key data such as product images and price, delivery tracking number, carrier and parcel tracking.

Klarna says the move eliminates the need for consumers to search their emails or track deliveries across several apps – making online shopping easier and more convenient.

Shoppers can also purchase products at all online stores through the app as well as explore exclusive deals and personalised shopping collections, save items, unlock price drop notifications and manage payments and returns. They can also opt to ‘Pay in 3’ (split transactions into three instalments without paying interest) at all online stores whether the retailer directly partners with Klarna or not.

Alex Marsh, head of Klarna UK, comments: “We’re always trying to help customers save time and money and give them more control over their personal finances regardless of whether they purchase with Klarna or not. So our customers have asked for a tool to help manage all online orders in one place removing the need to switch back and forth between platforms to keep track of everything.

As more of us turn to alternative delivery methods which may be cheaper or better for the environment, it can get tricky to stay on top of your deliveries. Our delivery tracking feature, already popular in Sweden and the US, makes managing deliveries quick, simple and seamless – everything that we stand for at Klarna.”