Based in Gloucestershire, family-run brand Lily and Me designs all of its prints in-house while sourcing most of its fabrics in China. The majority of its collections are produced in its own Nepal-based factory where it has full control over working conditions and employment practices.
The label is known for its unique prints and feminine shapes. Its designs are inspired by the beauty of nature and the countryside surrounding its Gloucestershire studios. Its designers try to captivate this in every piece from concept of fabric and shape through to its swing tags and marketing.
Lily and Me is growing in confidence as a leading lifestyle brand, pushing itself each season to offer customers new energy and excitement. For AW19, it wanted to lift its colour offering and has injected its collection with light and fresh shades despite the gloom outside. Meanwhile, new silhouettes and clever design detailing result in styling that you just won’t find on the high street.
Although primarily a print led lifestyle brand, its co-ordinating plain and stripe products are playing a more pivotal role each season. It ensures all of its plain products – be it knitwear or pin cord skirts and tunics – are offered in beautiful shades that sit with the season’s range of prints.
This collection is split into two beautiful colour palettes: Northern Lights and Winter Jewels. The first features ginger and mustard tones alongside blues and navy while the latter is rich in berry tones, greys and a beautiful strong green. Both palettes have been separated into trans and winter drops, offering relevant product for early season through to the colder winter months. Each drop flows through providing colour continuity for your store and enabling customers to have plain, stripe and knitwear outfitting options to coordinate with prints throughout the whole season.
Beside its bespoke prints, newness this season comes through outfitting detail. The collection includes more layering options such as outfitting tees with a tiny dot print that can worn under other bolder prints or as a stand alone piece. Detailing and texture come in the form of embroidered cord pieces, again playing on the strength of interest in plains and semi plain product. What’s more, 100 per cent cotton winter weight knits are updated with a reverse knit texture for a more modern look this season.
Key pieces include its Puffa Jacket, which features one of the season’s conversational prints as the interior lining. Sitting alongside its popular sweatshirts and other casual pieces, customers can keep warm in style.
This season also sees the introduction of accessories to its range. From travel purses to capacious tote bags and scarves, Lily and Me now has a range full of beautiful and fresh designs to compliment its clothing.
CONTACT: Tel: 01452 207 766 Lilyandme.com