Following its successful launch at Spring Fair in February, Moda x Pure is set to return as a standalone fashion destination at this year’s Autumn Fair. The dedicated fashion zone, which opens from 7–10 September at NEC Birmingham, will bring together the best in clothing, footwear, accessories and jewellery across four vibrant sectors.
Confirmed names for the upcoming show include Lighthouse, Nomads, Nina Murati, Miss Sparrow, Gold Trip, Powder, Long & Son Trading Ltd, Glen Appin of Scotland, Primehide, Goodlookers, Bill Skinner, Lucy Kemp Jewellery, Ayala Bar, Peace of Mind, Anabella Moore and Suzie Blue, with more still to be announced. Visitors can expect to discover everything from sustainable and ethically sourced collections to high-impact, commercially driven ranges tailored to the independent market.
A key feature this season is Retail Corner – a vibrant hub created specifically for indie retailers. With a central stage and collaborative seating, the space will offer everything from trend talks and peer-led roundtables to visual merchandising masterclasses and practical problem-solving sessions.
“Moda x Pure made a strong impression at Spring Fair, and we are delighted to bring this dynamic fashion destination to Autumn Fair this September,” says event director Soraya Gadelrab. “The response from buyers and brands has been overwhelmingly positive, confirming Moda x Pure as an essential part of the UK fashion trade calendar. Our goal is to continue offering an inspiring space where innovation, creativity, and commerce come together under one roof.”
Beyond Moda x Pure, Autumn Fair will present its most extensive show to date, featuring ten expertly curated destinations spanning homewares, décor, gifting, beauty and wellbeing, greetings, toys, and everyday essentials. New this season is Taste at Autumn Fair, a dedicated pavilion celebrating the fast-growing food gifting category.
Buyers will also discover fresh talent in the New Business Pavilions and the GCA Debut Zone, with a record-breaking number of new brands signed up for 2025, including Bedeck, Adhock Homeware, Chococo Wholesale, LIGA, Médecins Sans Frontières, G7 Clothing, Girl in Mind, Aayra Curve, Arya Jewellery, Serena Atelier, Manhattan Portage, Milan Fashion Bags and Nudie Jewellery.
Complementing the sourcing experience is an inspiring programme of expert-led content including trend forecasting, merchandising insights, peer networking and educational workshops. Meanwhile, the show’s exclusive invite-only Buyers Lounge will return, providing a calm setting for meetings and refreshments.
Buyers praised the first edition of Moda x Pure, which took place in February following Pure London’s departure from the capital. Organisers said footfall throughout the four-day event was strong, with buyers from indie retailers such as Agatha Boutique, Anne Furbank, Amelie and Angi Lou Boutique in attendance.