Online shopping to hit record peak on Black Friday – are you ready?

Girl with gift

Internet shopping is due to hit an all time high over the coming festive period, with annual pre-Christmas shopping event Black Friday expected to generate over £1 billion as consumers snap up discounted deals.

Independent parcel carrier Yodel is preparing for the biggest industry peak in history, as analysts predict internet shopping on Black Friday  will see consumer spending hit £1.07 billion, a 32% rise on the same day last year.

Yodel’s research has shown that  up to four times the number of consumers expect to take part in the Black Friday promotions this year compared to last and that three quarters of shoppers plan to buy at least half their presents online.

With such demand on e-commerce services retailers would do well to check their delivery services are up to scratch ahead of the rush, with a reliable carrier part and parcel of great customer service. Earlier this year Yodel was calling for retailers to consider how they marketed their promotions and the delivery options offered.

“Last year’s 24 hour flash sales caused tidal waves of parcels as overloaded trailers arrived each day over the cyber weekend. Simply by spreading the duration of the sales and offering a wider range of delivery options, rather than using 24 hour delivery as the default service for all orders, retailers can instantly help to create more capacity in the parcel industry and enable us to offer a consistent, high standard and cost effective service during peak periods,” explained Dick Stead, Yodel’s executive chairman

“This year we’ve engaged early with retailers’ marketing departments, as well as their operational teams. With 2015 due to see even greater volumes than last year, there is no doubt that we as an industry, are facing a big challenge, but we’ve been working closely with retailers and our plans are in place to process record volumes of parcels this year.”

Yodel has spent the last ten months preparing for this year’s Christmas peak and has invested heavily in its operations throughout the year to improve efficiency and capacity in its network.

In order to improve its service, it will increase delivery to seven days a week as standard but limit the number of parcels it will accept into its network each day and is also placing limits on its next day delivery capacity. New trailer loading plans will also be introduced to increase efficiency at sort, while daily performance updates and advance weather forecasts will allow retailers to inform their customers of delivery times and forewarn of any possible issues at point of order.