Rochdale’s Pretty Parade Boutique hosts sell-out charity catwalk show

Caroline and Mollie Butterworth

Greater Manchester indie group Pretty Parade Boutique hosted a charity catwalk show last week raising £700 for the NSPCC. The sell-out event, held at its local cricket club, was attended by 65 shoppers. Tickets cost £35 each and included a welcome drink, afternoon tea, goodie bag and charity donation. There was also a raffle to raise further funds for the nationally recognised children’s charity.

Co-founder Mollie Butterworth says the team purposely chose “seven gorgeous customers” as models so it could present its SS24 edit across a mix of “different ages, heights and styles.” Around 35 different outfits were showcased across the afternoon from brands including Great Plains, Ichi, B Young and Girl in Mind. Guests were also introduced to the store’s newly stocked label, Pomodoro.  

The catwalk event

“We’re so chuffed with how the event went and how much we managed to raise for the NSPCC,” says Mollie. “It is an incredible charity that carries out extremely important work and our local branch is in need of raising vital funds. All our attendees asked when we’re hosting another catwalk event, so we better start planning soon! Putting on this type of event is an enormous amount of work. But seeing over 60 ladies having an amazing afternoon while raising money for charity makes it all 100 per cent worthwhile.”   

Pretty Parade Boutique, Ramsbottom

Pretty Parade Boutique first launched online in April 2017, opening its first physical store in November 2018 followed by its second in July 2022. Today it operates two bricks-and-mortar sites in Rochdale’s Littleborough and nearby Ramsbottom selling pieces chosen by mother-and-daughter duo Caroline and Mollie Butterworth.