Fashion indies wanting to improve their sustainability efforts can now download a free toolkit created by leading trade event Pure London.
Pure London’s Independent Retailers Sustainability Toolkit includes a step-by-step guide containing tangible and practical information on everything from reducing carbon footprint and energy consumption to sustainable packaging. It investigates the key areas retailers need to address on their journey to become more sustainable with easy-to-understand statistics and research, practical advice, balanced views, activity worksheets and links to further resources.
Creator and Pure London sustainability ambassador Olivia Pinnock chaired a panel at the show’s latest edition to launch the toolkit. Joined by Immaculate Vegan’s Simon Bell, Tråd Collective’s Josefin Wanner and Kalkidan Legesse, founder of Sancho’s in Exeter, she discussed the challenges and opportunities facing today’s indie retailers.
She said: “We must appreciate that small businesses often don’t have the time and resources to invest in their sustainability initiatives, but at Pure London, we really believe that they have a role to play in creating a more sustainable fashion industry. Our Sustainability Toolkit can really help you understand how you can make small changes to your business for big impact.”
Sancho’s Kalkidan Legesse added: “The beauty of being a small independent is that you can really build a company around your value system, and you have the freedom to make choices that larger companies don’t have because they have complex organisational structures. So much innovation in sustainability – even in design and creativity – is coming from small organisations. The real opportunity for us is to try things that our larger peers would never dare to try for fear of loss of market.”
The toolkit is split into four comprehensive chapters including mapping impact and creating a strategy, exploring the in-store environment and focusing on reducing waste, sourcing sustainable suppliers and creating your own circular economy.
Its content also uncovers different consumer group attitudes to sustainability and the importance of avoiding greenwashing. Lastly, the toolkit presents two insightful case studies with indie retailers Trad Collective in Leeds and High Street Shop of the Year winner Sancho’s in Exeter alongside informative video content.
Gloria Sandrucci, event director at Pure London, comments: “As a global platform for fashion, we have a responsibility to educate, inform and advise retailers on the most challenging issues facing the industry. Across our recent three-day event, sustainability ambassador Olivia Pinnock met with hundreds of independent retailers to give them tailored 1:1 advice and support in their sustainability journeys. During and following the event we have continued to see many small business owners downloading the Toolkit and feedback on this unique resource has been overwhelmingly positive.”
The next edition of Pure London talks place at Olympia from 16-18 July 2023.