Buyers were transported to the 1930’s French Riviera last week for the SS25 edition of Scoop. The premium fashion trade show, curated by founder Karen Radley, returned to Olympia West for three days with an overarching “Here comes the sun” theme.
The venue was transformed into an “idyllic summer spectacle” showcasing vibrant womenswear, resortwear, accessories and homewares. Visitors were greeted by an Instragrammable entrance complete with a feature wall showcasing the show’s summer-season vintage art illustration. Inside there was an antique sailboat adorned with florals while the theme continued upstairs with floral displays, art deco style chandeliers and decadent wallpaper.
Buyers were able to browse the latest collections from a curated edit of 250 premium brands including Minnessak, Mi Bolsa London, Dr Bloom, Dream Catcher, Vivere, Indi & Cold, Scarlet Poppies, Isabelle Blanche, Kate Sheridan, Emin + Paul, Diadora and Lastelier.
This seasons’ show attracted buying teams from leading independent retailers such as Ediit, The Hambledon and Domino. “The show had a good buzz, and it was busy,” says The Dressing Room owner Deryane Tadd. “It was great to catch up with existing brands and also see some newness. The theme, detail and decor were gorgeous.”
Exhibitors were equally positive about their experience, praising the strong flow of buyers, beautiful styling and overall edit. Savannah Miller, owner of Vivere, said: “The show has been really good for us, the collection’s been really well received, we’ve got some great orders and interest already which is very exciting for us. We really like the show, it’s really aspirational and it feels like a real privilege to be here.”
The next edition of Scoop will take place from 9 – 11 February 2025 at Olympia West.