Pop-up showroom The Fashion Huddle has returned to Hammersmith for its fifth season at The Metro Building and New Timber Yard. Buyers can browse international collections from a collective of UK multi-brand agents across the two locations – including The Brand Ambassadors, Joanna Edwards Agency, Magpie Agency and Richman Brands. Both venues are located within a 10-minute walk from each other close to Hammersmith underground station.

Open now until Friday 21 February, The Metro Building showcase includes around 50 brands from seven agencies (full list below). New labels on offer include cool jersey collection Liv Bergen, sophisticated separates and outerwear brand Malej, contemporary label 5 Progress, jewellery brand And Danu and accessories from Ecotorie and Ever Au.

Meanwhile, buyers can also find around 40 brands at nearby New Timber Yard until Friday 14 February, with key labels including Alquema, Bize, Sahrah Pacini, Neirami and Ania Schierholt.

A complimentary car service will operate during the same weekend as Scoop (9-11 February), transporting buyers between Olympia and The Metro Building. Retailers are also invited to The Fashion Huddle’s Buyers’ Drinks reception taking place on each of those dates at 4pm.

“Now more than ever, we want to help make it as easy as possible for buyers to see as many brands as they can without having to traipse across London,” says The Brand Ambassadors’ founder Lucy Walsh, who is showing her brands at The Metro Building. “Our diaries are packed for this season as we have worked together to manage appointments for buyers to see multiple agencies all under one roof. We’ve been open for a week now and already seen so many boutiques. The general mood has been cautiously optimistic with everyone we have spoken to having had a good season and feeling positive for SS25.”

Kerry de Lanoy from Magpie Agency, also showing at The Metro Building, adds: “We’ve hit the ground running at The Fashion Huddle again this season with more buyers than ever booking in to see multiple brands and agencies in our Hammersmith home. Our customers really appreciate the convenience of being able to see so many brands and friendly faces in one visit and our proximity to Scoop at Olympia.”

The Fashion Huddle is open now until Friday 21 February from 10am – 5pm (after hours appointments available on request); walk-ins are welcome, but buyers are encouraged to book appointments via each agent listed below. Find out more via www.thefashionhuddle.co.uk and The_fashion_huddle Instagram page.