Reader voting for the Boutique Star Awards Favourite Supplier of the Year 2025 is now open. For the first time ever, independent retailers can now select their best-loved brand, agent or distributor on the shortlist to choose the ultimate winner.
The finalist with the highest number of votes will be revealed at this year’s winners’ party on Thursday 13 November at London’s May Fair Hotel, where the independent fashion retail industry will come together to honour outstanding achievements in the sector.
Tickets and tables are now available to book for the awards ceremony – please contact julie@bpmedialtd.co.uk for more information.
Favourite Supplier of the Year 2025 finalists
Carol C Collections
Family-founded womenswear distributor Carol C Collections has been supplying boutiques in UK and Ireland for two decades. The Leeds-based firm imports a wide selection of indie-friendly brands from around the globe – including Orientique, Foil, One Summer and Tara Vao – taking the stress and expense of importing away from buyers. Run by a friendly team, buyers praise the company for its supportive approach and efficient service.
Concrete-Concept Agency
Wholesale and retail sales agency Concrete-Concept focuses on the long-term growth of independent businesses. With a permanent showroom space located in Shepherd’s Bush, its friendly and knowledgeable team provides an all-year-round service for independent fashion and lingerie buyers. Currently, its brand roster includes international favourites such as Schiesser, Girlfriend Collective and CCDK Copenhagen, with the team offering a standout service for fashion retailers all throughout the year.
Goddiva
British occasionwear brand Goddiva launched in 2009 offering designer-inspired womenswear for accessible price points. The label has grown considerably over the years and now boasts over 1,500 stockists across the UK and Ireland. Most recently the brand has been investing in technology, using integrated AI tools to forecast trends, analyse returns and support boutique stockists with data-led buying decisions. It treats every boutique as a partner, supplying not just beautifully designed collections but the tools, insights and resources they need to thrive in a competitive retail landscape.
Ichi
Scandinavian fashion brand ICHI is known for its timeless, elegant designs offered at commercial price points. The brand’s DNA reflects a minimalist, modern style with feminine details, making its collections versatile and accessible to women of all ages. ICHI works closely with carefully selected indie retailers and concept stores, both locally and internationally, ensuring strong commercial presence and visibility. With a marketing focus on self-expression, the brand inspires women to embrace their personal style and confidently express themselves through fashion. This approach has established Ichi as a commercially strong and popular name in the fashion market.
Jonny Drama Group Ltd
Led by father-and-daughter team Lara and Robert de Keyser, Jonny Drama Group is a full-service showroom offering over 45 years’ industry experience. The company represents international brands in their transition into the UK market, with current collections including Dress Addict, Oopéra, Ten Ways to Be, Oakwood and Brax. At the heart of the company is a passion for providing exceptional service and high-quality products for independent retailers, with standout services including a bi-annual Harrogate showroom with a free hotel stay for buyers.
Lily & Me
Founded in 2007, British lifestyle brand Lily & Me is a family business with its own factory in Nepal. Run by siblings Amelia, Polly and Ben in Gloucestershire alongside Hari in Kathmandu, the brand has grown its green credentials over the past few seasons, winning Sustainable Brand of the Year at the Boutique Star Awards 2024. Today it is well known for its high-quality garments and accessories made ethically using eco-friendly fabrics, with over 300 stockists in the UK and EU alongside distributors in Canada and Australia.