Danish label Ganni joins growing list of brands to suspend trading in Russia amid war in Ukraine

Copenhagen fashion brand Ganni has joined a growing list of western companies in suspending trade with Russia as the invasion of Ukraine intensifies.

Earlier this week ASOS, Boohoo, H&M, Burberry, Nike and Adidas also announced they had ceased trading in Russia joining global giants Apple, Disney, Netflix and Sony.

In a statement posted on Ganni’s Instagram account, creative director Ditte Reffstrup said: “At Ganni, we stand for peace” and “as a company we are aligning with international sanctions and freezing all trade with Russia .”

Ganni also announced it is donating 100.000 DKK (£11,000) to the Danish Refugee Council, which is currently working in Ukraine to provide emergency relief and protection.

Meanwhile, Vogue Ukraine published an Instagram post earlier this week urging the international fashion industry to cease operations in Russia. It tagged a number of leading fashion houses including Chanel, Prada, Versace, Valentino, Burberry and Hermès.

Vogue Ukraine’s Instagram statement

Ganni’s full statement said:


“As a company we are aligning with international sanctions and are freezing all trade with Russia. On behalf of both GANNI and our Founders Ditte and Nicolaj Reffstrup we are donating 100.000 DKK to the Danish Refugee Council who are currently on the ground in Ukraine, supporting their efforts to save lives and provide emergency relief and protection for those affected by the conflict. We stand in solidarity with all our teams and communities across nationalities in this dark time. If you would like to join the cause, please donate via the link in bio.”

Ganni’s Instagram statement