Derbyshire indie group Young Ideas kicks off SS22 with charity catwalk show

Premium womenswear indie Young Ideas hosted a charity catwalk show recently to launch its SS22 collections – raising over £1,000 for the Ukraine Crisis Relief Fund. The glitzy event took place in its flagship’s hometown of Ashbourne, with proceeds from its ticket sales going towards supporting Ukrainians in need.  

The event showcased inspirational looks for the season ahead, encompassing 10 different themes from spring transitions and dressing happy to summer holidays and event dressing. Each look was curated by the Young Ideas’ team using its vast selection of designer womenswear and menswear collections. 

Standout brands hitting the runway included Max Mara and Paul Smith as well as cult favourite Hayley Menzies. Meanwhile, attendees were also able to view pieces from the group’s new brands, which include Italian-made womenswear label Sara Roka, accessories range Tissa Fontaneda and chic casuals brand Le Tricot Perugia.

The retailer enlisted a group of other local independent businesses for the event, with hair styling by the Sally Montague Hair Group and lighting, music, photography and signage provided by other local firms.  

Young Ideas is an award-winning luxury shopping destination for premium menswear and womenswear. The indie group has a rich heritage in the fashion sector and has provided shoppers with a hand-picked edit of the season’s latest lines for more than 50 years. Over the last decade the company has grown from a single store in Ashbourne to three boutiques across Derbyshire alongside a standalone Designer Sale Room. The retailer offers a five-star personal shopping experience in-store or by virtual appointment.

Owner Anne Wright personally selects pieces from over 80 of the world’s leading fashion and beauty houses, creating a curated edit of wardrobe and dressing table essentials for day to evening and workday to weekend. “We were delighted to launch the Spring Summer season with our popular fashion show, showcasing an inspirational edit from our premium designer collections,” she says. “It is always such a pleasure to share this event with our loyal customers and I’d like to thank everyone involved in making the event another great success.”