Intimates trade show Wonderland confirms return to London this summer

Following its successful debut in January, intimate apparel trade show Wonderland is set to host its second show in London this summer. The three-day event, taking place at One Marylebone from 14-16 July, will present 125 lingerie, nightwear, resort and lifestyle brands – with 60 showing for the very first time.

Key exhibitors confirmed for this season include Kate Spade, Naomi & Nicole, Modibodi, Panache, Nudea, Huit, Gottex, Gossard, Elomi, DKNY, Aubade and Desmond & Dempsey.

“We are incredibly excited to unveil the extraordinary line-up of brands that will be showcased at Wonderland this July,” say founders Nicky Clayton and Lucy Osborne. “Wonderland’s second show has exploded with a record number of brands making their debut. From established favourites to emerging talents, Wonderland will be a hub of creativity and inspiration, offering attendees the opportunity to source their SS25 offering under one roof.

“The inclusion of 60 new brands underscores Wonderland’s commitment to fostering innovation and supporting emerging talent. The newcomers will join established favourites, creating a vibrant tapestry of creativity and diversity that defines the essence of the show.”  

Organisers say attendees can expect an immersive experience “with surprises in all four corners” including the relaunch of British heritage corset brand Vollers, underwear embodying energising crystals from Enerji lingerie and fun inflatables by Sunnylife.

Wonderland is also collaborating with New York’s Curve show this season to offer British brands the opportunity to win a free stand in the US in February 2025. Six exhibitors will be chosen to present a look on mannequins at Curve Show in August, which American buyers will then be invited to vote for to choose the ultimate winner.  

The inaugural Wonderland took place in January at Soho’s Vinyl Factory, presenting over 60 brands including Triumph, Simone Pérèle, Aubade, Maison Lejaby, Cyberjammies, Hanro, Playful Promises, Wolford, Temperley London and Noblesse Oblige.

Find more information and pre-register here.