Just Around the Corner prepares for biggest edition yet at London’s Truman Brewery

Just Around the Corner (JATC) is gearing up for its biggest London edition to date after selling all its remaining stand space this week.

The event, which takes place at The Truman Brewery on Brick Lane from 8 – 9 February, will command double the floorspace within the iconic venue this season with over 120 brands presenting their collections across its entire second floor.

US-born clothing brand DKNY is exhibiting this season and will serve buyers complimentary cocktails from a bespoke bar. The show will also welcome leading wholesale marketplace Faire for the first time, which supplies retailers with brands including Beaumont Organic and L.F. Markey.

JATC founder Juls Dawson comments: “We are very excited about our partnership with leading wholesale marketplace Faire. With their commitment to the fashion industry, they’re the perfect way for brands and retailers to stay connected and place orders after the event. Of course, we are looking forward to the array of complimentary hot drinks, kombucha and pastries that Faire are bringing too!”

This season’s event will also include two new zones: Lifestyle and Beauty presenting skincare, fragrance, jewellery and gifting as well as the Together Zone showcasing genderless and dual gender brands.

Dawson adds: “We are super pleased that we are out of space for any new enquiries and have built up a waiting list for last minute enquiries for SS24 season’s shows. Pre-registration for attendants is also up considerably, which shows the impact of this season’s ramped up marketing campaigns and growing reputation throughout the buyer community. For July’s dates, I think we are going to need a bigger boat!”

JATC offers a buyer-friendly environment with free barista coffee and hot drinks, pastries and delicious dishes from eclectic mix of street vendors. And with visitor and exhibitor numbers doubling season on season, its fresh format is proving to be a big hit among brands and retailers alike.

Register for free fast-tracked entry here.