Shoppers are expected to spend £2.4 billion on Mother’s Day celebrations this year, reveals new research from GlobalData. This marks a 5 per cent increase on 2024, giving independent retailers an opportunity to increase sales of premium gifts with strategic marketing and tailored product edits.
According to the GlobalData Retail Mother’s Day Intentions Report 2025, the proportion of UK consumers planning to purchase at least one item for Mother’s Day 2025 has risen to 56.4 per cent – a 2.9ppt increase on 2024.
Furthermore, consumers plan to spend £17.43 more on their mums than last year, resulting in an average spend of £125.30. Gifting will be the most popular expense this year, with clothing, fine jewellery and watches and health and beauty among the most sought-after categories.
Senior retail analyst Eleanor Simpson-Gould comments: “Retailers should offer personalised gifting options, including customised clothing, bespoke jewellery pieces, and curated beauty gift sets. Providing unique and thoughtful gifts will appeal to the customers looking to make a special gesture on Mother’s Day.”
She adds: “Additionally, retailers must enhance the shopping experience by offering gift-wrapping services and convenient delivery options to make the process seamless for shoppers.”
Elsewhere in the report, 62.5 per cent of Gen Z consumers claim, “retailers do not do enough to provide gift inspiration.” This sentiment is far higher than consumers in other age groups.
According to Simpson-Gould, retailers must engage with younger shoppers on key social media platforms such as TikTok and Instagram to promote affordable Mother’s Day gift ideas: “Next-day delivery options will also be a significant draw for this age group,” she says. “Given that 63.8 per cent of Gen Z shoppers agree they ‘tend to leave Mother’s Day shopping until the very last minute,’ online retailers offering expedited delivery stand to benefit the most from the expenditure ahead of the event.”