Main Image L to R: Bohemia Design Ltd Stand F81, Cute Fashionista Stand A76
Pulse – the definitive trade event for inspiring giftware and modern living – has unveiled its four top trends for buyers to look out for at its upcoming AW16/17 edition in May.
The Pulse team worked with trend and retail experts including fashion trend consultant Claire Foster and trend agency,Unique Style Platform (USP) to identify the key directions for the season ahead. USP will launch a further five new lifestyle trends at the show with a series of onsite shop window installations.
Maximalist (main image)
The Maximalist trend sees style crossing boundaries, both geographical and social. Intriguing cultures come to the fore with an eclectic take on the globe and all it has to offer. Inspired by globetrotting collections and more-is-more styling, the maximalist trend is a vivid mix of creativity and craft.
At the opposite end of the spectrum, the Modernist trend is clean, balanced and structured, rejecting decoration in favour of simplified forms. Abstract motifs and asymmetrical graphics are key, as is fine craftsmanship and material exploration.
Simplicity is key in terms of colour, print and finish in the Coastal Simplicity trend. Materials have a rustic finish, such as bleached natural wood, worn enamel and crackled salt glazes on ceramics. Textiles are practical calico, coarse natural weaves and waterproof wax fabrics. Bleached-out greys, bright white and sand form the basis of a fresh and clean palette. Verdant green, gentle mint and earthy brown echo coastal plants, while a mix of cornflower, sky blue and navy provide a hint of nautical chic transporting us to an idyllic life by the sea.
Memphis transports us back to the 80s, with new interpretation of Memphis. A contemporary twist to a retro look, this dynamic style serves as a rebellion against simplicity, celebrating a maximalist approach to design.
15-17 May 2016
Olympia London, Hammersmith Road, Kensington, London, W14 8UX